St. Joe Company: SevenShores        Newspaper Ads      Billboards      Radio

a) An outdoor board for a Florida island condominium development; b) This billboard was part of an advertising campaign that included newspaper insert ads and a corporate brochure. Pollard Creative also wrote and produced :60, :30, and :15 radio spots, as well as creating names for the individual condo buildings.

The only copy on the billboard was one line that illustrated the seven bodies of water surrounding the property by showing three icons of possible activities "surrounded" by the word "water" repeated four times.