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a) An outdoor board for a Florida island condominium
development; b) This billboard was part of an advertising
campaign that included newspaper insert ads and a corporate
brochure. Pollard Creative also wrote and produced :60, :30,
and :15 radio spots, as well as creating names for the
individual condo buildings.
The only copy on the billboard was one line that illustrated the seven
bodies of water surrounding the property by showing three icons of
possible activities "surrounded" by the word "water" repeated
four times.
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