St. Joe Company: RiverCamps        Direct Mail & Purl Flash      Direct Mail Die-cut Follow-Up



a) A follow-up direct mail piece sent to recipients of the first mailer who had not registered on the personal url; b) The concept was based on René Magritte's painting Carte Blanche where an equestrian and her horse "blend" into a stand of trees. The sleeve was die-cut so that through the photo of a beautiful woodland, a photo of a luxury home seems to blend naturally into the surrounding forest.


For those who can see the forest for the trees. RiverCamps on Crooked Creek is a private settlement lightly placed within a large preserve of protected woodlands, marshes, creeks, and savannahs on West Bay in Northwest Florida. Here you can find total privacy. Hike along spectacular trails in this natural wildlife habitat that is home to more than a hundred species of birds. Explore the rivers and interior bays. Or enjoy shopping and delicious fresh seafood at nearby Gulf Coast beaches. Escape to RiverCamps. There's never been anything quite like it.